E&T Electric Website Rebuild
Project Overview
E&T Electric is a long-established electrical contractor with offices across multiple states. The project involved a full redesign of the Greeley website design to improve usability, mobile performance, and lead capture while simplifying ongoing updates.
A key focus was creating a clearer experience for visitors and removing delays caused by an outdated site and slow edit process.
Industry: Professional Services
Platform: WordPress
Site Size: 8 pages
Hosting: WP Engine
Timeline: 2–3 months
The Challenge
The previous website was difficult to update and did not support key business needs. Handheld display issues affected usability, and form submissions were limited.
The site lacked:
- A streamlined mobile experience
- Efficient content editing
- Online job applications
- Support for Spanish-speaking visitors
Updates required going through an external IT provider, which slowed changes and limited flexibility.
The Approach
After meeting with the team in Northern Colorado, the site was fully rebuilt on WordPress using a modern structure and flexible editing tools. Content was reviewed and refined to improve clarity and usability across devices.
Performance and mobile speed were prioritized, and new features were added to better support hiring and accessibility.
Key improvements included:
- A cleaner mobile-first layout
- Faster load times
- Online job application functionality
- Spanish language translation support
- Simplified content updates
The site was migrated to WP Engine to improve reliability and long-term support.
The Outcome
The rebuilt website provides a faster, clearer experience for visitors and a more practical platform for ongoing updates.
Results include:
- Improved mobile usability
- Faster page loads
- Easier content management
- Functional job application forms
- Better support for bilingual users
- A stable foundation for future updates
Services Provided
- Custom design
- WordPress development
- SEO foundations
- Content updates
- Ongoing support