Web Design & WordPress Development
970-237-1671
Bird Conservancy of the Rockies is a mission-driven nonprofit focused on conserving birds and their habitats through science, education, and land stewardship. The project involved rebuilding an aging website to improve performance, navigation, and usability while supporting a large volume of educational content and publications.
The goal was to create a modern, scalable platform that could better support the organization’s mission and day-to-day operations.
Industry: Non-Profit
Platform: WordPress
Site Size: 54 pages, dozens of publications
Hosting: WP Engine
Timeline: 6 months
The previous website was difficult to navigate and slow to load, especially on mobile devices. Managing content through the existing editor was challenging, making updates inefficient for staff.
Key challenges included:
The site needed to support both public-facing education and internal content management more effectively.
The website was rebuilt from the ground up using WordPress with a clean, scalable structure. A custom layout system was implemented to improve navigation and make content easier to find across devices.
Performance and scalability were prioritized throughout the build, while maintaining flexibility for a wide range of content types. The project required balancing technical improvements with internal constraints related to content ownership and digital workflows.
Key focus areas included:
The site was deployed on WP Engine to provide stability and support future growth.
The rebuilt website delivers a more accessible and reliable experience for visitors while providing staff with a clearer framework for managing content.
Results include:
Some planned SEO enhancements were not completed due to communication challenges with the client’s internal digital team.