Web Design Since 2000
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Viable Solutions is an established online retailer operating in a highly regulated industry. The project involved a complete website rebuild to resolve performance issues, security concerns, and checkout failures while preserving existing customer and order data.
Because the business operates in a high-risk category with limited advertising options, site reliability and organic performance were critical priorities.
Industry: E-commerce
Platform: WordPress
Site Size: 22 pages, 61 products
Hosting: WP Engine
Timeline: 3 months, ongoing support
The original website suffered from serious technical issues that affected both customers and daily operations. Malware infections, slow load times, and unreliable checkout behavior created risk and lost revenue.
Key challenges included:
Because paid advertising was not an option, the website itself needed to perform as a dependable sales channel.
The site was rebuilt from the ground up using a clean WordPress and WooCommerce installation. A fresh environment was created to eliminate security risks and restore stability.
Existing orders and customer records were carefully cleaned and imported, a time-intensive process due to corruption in the original database. The rebuild focused on reliability, performance, and long-term flexibility.
Key improvements included:
The site was migrated to WP Engine to provide a stable foundation for ongoing updates and growth.
The rebuilt website provides a reliable, secure, and scalable platform for ongoing sales in a challenging industry.
Results include:
Ongoing updates and feature additions continue to support long-term growth.