Bird Conservancy of the Rockies Website Rebuild Case Study
Project Overview
The Bird Conservancy of the Rockies is a mission-driven nonprofit focused on conserving birds and their habitats through science, education, and land stewardship. The project involved rebuilding an aging website to improve performance, navigation, and usability while supporting a large volume of educational content and publications.
As part of our local web design services, the goal was to create a modern, scalable platform that better supports the organization’s mission and day-to-day operations.
Industry: Non-Profit
Site Size: 54 pages, dozens of publications
Hosting: WP Engine
Timeline: 6 months
The Challenge: Complex Navigation & Growing Publication Library
The previous website was difficult to navigate and slow to load, especially on smart devices. Managing content through the existing editor was challenging, making updates inefficient for staff.
Key challenges included:
- Slow page load times across large resource pages
- Suboptimal Mobile Usability
- Complicated site navigation
- An outdated editor that hindered staff workflows
- A growing library of publications requiring organized distribution
The site needed to support both public-facing education and internal content management more effectively.
Our Approach: Custom Layout System & Flexible Content Management
The website was rebuilt from the ground up through our comprehensive webdevelopment process. A custom layout system was implemented to streamline navigation and make research content easier to find across all devices.
Key focus areas included:
- Donation Setup: Integrated seamless online giving tools to support ongoing fundraising efforts.
- Infrastructure & Hosting: Deployed on reliable managed hosting via WP Engine to ensure long-term stability and platform growth.
- Performance Tuning: Applied dedicated Speed Optimization techniques to improve page response times across large publication archives.
- Custom Layout System: Built clean navigation paths tailored to dense, multi-page nonprofit structures.
The Results: Mobile Accessibility & Scalable Infrastructure
After the rebuild, the website delivers a more accessible and reliable experience for visitors while giving staff a clearer framework for managing content. The project demonstrates how our custom Fort Collins web design process balances fast load performance, intuitive usability, and long-term content management.
Results include:
- Improved performance across devices
- Cleaner navigation and layout
- Better mobile usability
- Easier management of publications and resources
- A scalable platform aligned with long-term goals
Nonprofit Web Development & Services Provided
- Custom design
- Web development
- Donation setup
- Content structure