Web Design & WordPress Development
970-237-1671
SwimClips is a sports technology company that provides automated, professionally edited swim meet videos using synchronized cameras and proprietary timing technology. The project involved a full website rebuild to replace an underperforming site that lacked ecommerce functionality and failed to clearly explain how the product worked.
The goal was to create a fast, mobile-friendly website that supported online sales, clearly communicated the SwimClips process, and provided a scalable foundation for future growth.
Industry: Sports Technology
Platform: WordPress
Site Size: ~12 pages, ~12 products / subscriptions
Hosting: SiteGround
The previous website did not support online sales and struggled with usability and performance, especially on mobile devices.
Key challenges included:
The site needed a complete rebuild rather than incremental fixes.
The website was rebuilt from the ground up using WordPress with WooCommerce to support digital products and subscription offerings. Elementor Pro was used to create a clean, flexible layout focused on clarity, usability, and conversion.
Content was restructured to clearly explain the SwimClips process and value, while performance and mobile usability were prioritized throughout the build.
Key focus areas included:
Only the original logo was retained from the previous site.
The rebuilt website provides a clear, professional platform that supports online sales and explains the SwimClips system in a simple, accessible way.
Results include: