Web Design Since 2000
970-237-1671
Executive Basements (by Calem Custom Homes) wanted to generate more qualified basement remodeling leads across Northern Colorado and Southern Wyoming.
Their challenge?
Basement finishing was buried as one service page inside a broader construction website — limiting visibility and search performance.
Branded Pixel implemented a niche-site SEO strategy that transformed basement finishing into its own high-ranking digital asset.
The client’s original basement finishing page lived here: https://calemcustomhomes.com/basement-finishing/
While the page was well-built, it competed against:
A single service page wasn’t enough to dominate a competitive search landscape.
Instead of trying to rank one page…
Branded Pixel launched a dedicated basement finishing website: https://executivebasements.com/
See how the site was structured and positioned at launch in our detailed website overview:
Executive Basements Website Launch
This repositioned the business as a specialist brand — sending Google the clearest possible topical authority signals.
To accelerate results, Branded Pixel combined:
Using tools like SE Ranking, we mapped:
AI was used strategically to develop:
The new site was designed to function as a 24/7 sales system with:
Executive Basements achieved:
Instead of competing as a general contractor…
Executive Basements became the basement finishing authority.
When a service is valuable enough, it shouldn’t live as one page.
It should become its own search-dominating brand.
Branded Pixel helps contractors build niche websites that rank, convert, and scale.
If you want to dominate your niche the way Executive Basements did…