Helping a Dog Trainer Top Google

Overview

American Canine Coach, located in Margate City, New Jersey, wanted to stand out as the top dog trainer across South Jersey.

The challenge?

Previous SEO companies had built low-quality backlinks and implemented poor optimization strategies that actually hurt the site’s performance.

Branded Pixel stepped in to rebuild the digital foundation — structurally, technically, and strategically — and position American Canine Coach as the clear local authority.

Today, the site dominates high-intent dog training searches throughout Southern New Jersey.

The Challenge

Before working with Branded Pixel, the website faced several serious SEO issues:

Duplicate landing pages causing keyword cannibalization
Broken internal links and poor navigation
No clear user flow or link mapping strategy
Backlink tactics that damaged search trust

Instead of building authority, the previous SEO work created confusion — both for users and for Google.

The goal was clear:

Position American Canine Coach as the top dog trainer in South Jersey and Margate City — and build a clean, scalable SEO structure to support it.

The Strategy: Rebuild and Dominate Locally

1. Technical Cleanup & Structural Fixes

We rebuilt the website architecture to eliminate cannibalization and restore authority signals.

This included:

Removing duplicate pages
Repairing broken links
Rebuilding navigation
Creating clear internal link mapping
Improving page speed and overall user experience

Instead of fighting against the site’s structure, Google could now understand it.

2. Service-Focused SEO Strategy

American Canine Coach specializes in:

Board & Train
Puppy Training (Bootcamp)
Behavior Modification
General Obedience & Private Classes

We optimized the site around these core services while building strong geographic relevance across South Jersey.

This positioned the business not just as a trainer — but as the authority in its niche and region.

3. Local SEO Domination

The objective wasn’t broad national traffic.

It was owning South Jersey searches.

We optimized specifically for:

Dog training South Jersey
Dog trainer Margate City
Board and Train South Jersey
Puppy training South Jersey

By correcting site structure and focusing on relevant local signals, rankings began climbing steadily.

The Results

American Canine Coach now ranks:

Over 12 highly relevant keywords in the top 8 spots on Google
Page-one positions across South Jersey searches
Strong visibility in Margate City and surrounding areas

Leads have increased noticeably, including:

More phone calls
More contact form submissions
More inbound training inquiries

In fact, performance has improved to the point where the client has asked to pause further optimization — because lead flow is strong and consistent.

That’s what great local SEO looks like.

Dog trainer keywords on page one of Google — Screenshot from SE Ranking – 2/12/26

Key Takeaway

Local SEO isn’t about tricks or spammy backlinks.

It’s about:

Clean site structure
Strong internal link mapping
Clear service authority
Geographic relevance
Long-term optimization

When those elements align, Google rewards you.

American Canine Coach went from a damaged SEO foundation to becoming one of the most visible dog trainers in Southern New Jersey.

Ready to Dominate Your Local Market?

If your business depends on local visibility, Branded Pixel builds digital assets that rank, convert, and scale.

Let’s turn your website into a local authority.

Get started today